Artful Intelligence
Brand Concepts • Copywriting • Creative Strategy
Joshua Bryer
by Josh Bryer Senior Advertising Copywriter, Sydney
Award-winning copywriter with over 200 international accolades
See more work

Need a Freelance Copywriter?

Welcome to PERSON. For copy that doesn’t sound like a copy of something else.

A.I. is good for routine tasks like research, structure and templates. But for original creative concepts and copywriting with novelty and flair, you need to add the human touch: by applying emotional intelligence. As a Person and a Senior Copywriter with 25+ years experience, I use empathy to find emotive links between brands and people, develop cut-through concepts that speak straight to the heart, and execute them with copy that really connects — and sells. Let’s call it Artful Intelligence.

Engaging Copy & Concepts for your Brand

Your freelance copywriter is here. Available now.

As a business copywriter, I love to work directly with brands, the earlier in the strategy process the better. So whether you need websites with pulling power, inspiring blogs, click-worthy banners, sharable social posts or cut-through advertising campaigns — Reach out.

For copy that's more than copy
Get In Touch

What To Expect

Once you contact me, we’ll have an initial meeting in person or by video chat, to discuss your business and the ask. This gives me a sense of what you’re about, and what kind of marketing copy you need.

Next, I ask for whatever background info about your brand and target audience you’d like me to get familiar with before we start (some of which may be confidential, so I’m happy to sign an NDA). Then I send you a Q&A with some questions to answer, so we’re absolutely sure I get all the ins and outs.

After which, I send you a Brief template to complete for the job at hand: a simple springboard to focus and inspire the work that I’ll be doing, with your list of deliverables. Once I get the brief back, and we agree it’s ready to go, l quote upfront for how many hours I think it’s going to take, and give you a detailed deliverables timeline.

With all that agreed, I move onto the concepts stage — where I always give you 4 to choose from, all of which are ideas that I’m confident will solve the problem. And finally, once a concept is chosen, we move into execution, where I write all the advertising copy.

I can also connect you with trusted suppliers for Design, Art Direction, Editing, Photography, Videography, and any other visualisation requirements you may not have in-house.

Contact me for rates

PERSON. Artful Intelligence.
Empathy | Flair | Originality | Real World Experience

Copywriter Sydney | b2b copywriter | seo copywriter

Brand Concepts

I specialise in big, brave ideas for brands — and lots of them. Need an original concept with serious legs, and equally strong arms to rise you high above your competitors? I’m your copywriter.

Copywriting

Nothing sounds more human than an actual human. I’m your website copywriter, blog copywriter, banner copywriter, social copywriter, ad campaign copywriter. I do SEO copywriting too. Chat to a PERSON.

Creative Strategy

And before we get to the concepts and copywriting stage, if your project needs a little planning so you can pinpoint your audience and work out exactly where to reach them — Let me help.

“Josh is an extremely talented writer and ideas man with considerable experience and expertise. He’s passionate and proactive — and what you get is often multi-awarded work.”
Ant Melder
Co-founder/Creative Partner at Cocogun
“Josh is a wizard, able to magic big ideas, and lots of them, at speed. And he manages to do it all with a smile.”
David Mardon
Executive CD at Clemenger BBDO